Synthara

Date

2024

details

Synthara

• Design research

• Product design

• Strategic narrative

• Brand identity

• Web design

Helping Synthara formalise their chip technology and its impact on innovative products

Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.

Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.

We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.

To achieve this, we work on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies. We transform their in-memory computing into a distinctive lighting element that captures the scalability of the technology, from microscopic chip-level processes to large-scale industrial applications. This design component acts as a visual signature for potential products powered by Synthara’s technology. 

This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.

Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.

Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.

We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.

To achieve this, we work on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies. We transform their in-memory computing into a distinctive lighting element that captures the scalability of the technology, from microscopic chip-level processes to large-scale industrial applications. This design component acts as a visual signature for potential products powered by Synthara’s technology. 

This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.

Synthara

Synthara

Design

Helping Synthara formalise their chip technology and its impact on innovative products

Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.

Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.

We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.

To achieve this, we work on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies. We transform their in-memory computing into a distinctive lighting element that captures the scalability of the technology, from microscopic chip-level processes to large-scale industrial applications. This design component acts as a visual signature for potential products powered by Synthara’s technology. 

This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.

No items found.

Client

Synthara

Year

2024

SCope & deliverables

• Design research

• Product design

• Strategic narrative

• Brand identity

• Web design

Our work

Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.

Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.

We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.

To achieve this, we work on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies. We transform their in-memory computing into a distinctive lighting element that captures the scalability of the technology, from microscopic chip-level processes to large-scale industrial applications. This design component acts as a visual signature for potential products powered by Synthara’s technology. 

This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.

— Visual references & Art Direction
— Chip Design
— Product designs to illustrate Synthara's chipset applications
— Product designs to illustrate Synthara's applications
— Diagrams design
Website design
Images incoming
Images incoming